As one of the largest delivery companies for B2B and B2C orders, Yodel serves many of the UK and Ireland’s leading retailers.

Combining internal and external data sources including geolocation, weather, time, traffic patterns, parcel data, and customer data. Teradata integrates that data for Yodel, making it available to all business users to find answers they need.

Managing a fleet of over 7,400 delivery vehicles and more than 5,500 driver tours is no easy feat. Weather, detours, traffic patterns, roadside accidents, road conditions, driver habits, vehicle maintenance, and navigator errors can negatively impact the on-time delivery of parcels. Multiply this by 500,000 parcel deliveries per day, 1M on peak days, you have a complex challenge of maintaining superior delivery service. Service delivery that can affect customer satisfaction and loyalty.

Answers and Outcomes

In 2015, Yodel’s data was disparate and disconnected with no agreed upon source of business measures, KPIs, and data truth.

Multiple data marts, legacy BI applications, and Microsoft Excel reports were not cutting it.

With the help of Teradata, Yodel integrated and implemented a data and analytics platform where all the data is available to access by internal and external clients for real-time analysis. By bringing the data together and simplifying their analytics architecture, Yodel has standard and self-service reporting, ad-hoc analysis capabilities, and insights into delivery costs, routes, and even profitability down to a single package.