Customer Satisfaction
The Utah Jazz see a direct and significant correlation in customer (fan) satisfaction and the amount spent on food and concessions when the team wins. Suddenly, parking is no longer an issue.
This results in a win-win-win scenario. When the Utah Jazz wins, fan satisfaction goes up, and Larry H. Miller Sports & Entertainment sees increases in revenues. All powered by collecting data from every touchpoint and leverage the data to solve for business outcomes. That is pervasive data intelligence.