Retail - Data & Analytics Executive Briefing
Retail and consumer packaged goods (CPG) companies are experiencing a rapid transformation. Unprecedented changes in consumer behavior, intensified pressure on margins, the changing role of stores, and a radically changed competitive landscape for both online and offline channels are driving this transformation. Keeping pace with change and customer expectations requires a detailed understanding of customers’ needs and aspirations. This can only be achieved through large scale advanced analytics and industrialized artificial intelligence.
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