Sentient Marketing: The Future of Customer Engagement
According to a recent Teradata survey, 81% of senior business leaders want data analytics to be more pervasive in their organizations. In the enterprise, overly complex analytics technologies, restrictive access policies and over-reliance on a select few data scientists make drawing conclusions from data require multiple teams and months of work. In this article, written for Forbes, Chris Twogood, Senior Vice President of Marketing at Teradata, details how companies can move ahead by committing to changing a company's culture when it comes to data availability and access.
Continuer à explorer
Brochure
Operational Resilience and Your Cloud Strategy
Télécharger maintenant
Webinaire
APAC Hot Topic Webinar Wednesday - Move from Fraud Detection to Fraud Prevention
Regarder maintenant
Contenu d’analystes
Cloud-Based Architecture for Data and Analytics - Ventana Research
Télécharger maintenant
Contenu d’analystes
Why Data is Indispensable for Strategic Alignment
Télécharger maintenant