11 février 2016 | DAYTON, Ohio
Leaders in the MRM market demonstrate strong vision, ability to execute
Teradata Marketing Applications, a division of Teradata Corporation (NYSE:TDC), the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report.
This marks the fourteenth straight year Teradata Marketing Applications has been named a Leader in the report, which was published by Kimberly Collins, research vice president, CRM, at Gartner on February 8, 2016.
The report compares category vendors based on completeness of vision in the Marketing Resource Management market and on their ability to execute that vision. Teradata Marketing Resource Management is one of several solutions Teradata Marketing Applications provides along with Digital Marketing, Omni-Channel Marketing and Data Management Platform capabilities.
“Teradata is honored by its continued presence in the Leaders Quadrant of the Gartner MRM Magic Quadrant. Our focus remains on empowering marketers to adapt to their individual customer’s changing needs through improved marketing agility that drives sustainable business growth,” said Bob Fair, president, Teradata Marketing Applications and chief operating officer, Teradata Corporation.
Teradata has made the report available for complimentary download on the Teradata website.
The Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.